Economic Opportunity Commission of Nassau County

For more than 50 years, the EOC of Nassau County has provided programs and services to low-income Nassau County residents. We have partnered with the EOC on its website, branding, social media, SEO and annual reports.

Website Design

Branding

Social Media

SEO

Annual Reports

46,000+

website visits a year

1 in 3

visits come from Google search

7.5×

growth in active website users in five months

39,000

new website users, 2016–2020

Website design

The challenge

The old website was outdated and hard to use on desktop and mobile. Staff and residents had no easy way to reach each other, and the community often missed upcoming events. The EOC also wanted to sell items online, track website traffic, and make Head Start sign-up easier for parents.

Our approach

We met with the CEO and management team to plan how the site would be designed and managed. We set up an email subscription system to keep a consistent line of contact with the community, and built a quick online sign-up for Head Start.

The result

A new responsive, mobile-friendly website that staff can easily edit. Every program is easy to find, residents can email staff directly, upcoming events are showcased, and parents can register children for Head Start. An EOC store sells tickets and t-shirts. Active users grew from 154 to 1,151 in five months.

Branding, social media & newsletter

The challenge

Printed materials were out of date and inconsistent, the EOC had no social media presence, and it needed more ways to show the community everything it does.

Our approach

We worked with executive management to set the colors and seal for the EOC logo, met with program directors to decide what each brochure needed, and proposed social media schedules and a newsletter.

The result

A consistent brand across all media and standardized brochures. Social media pages on three major platforms with monthly-theme and event campaigns. And “The EOC Insider,” a newsletter shared in print and online that highlights events, staff and upcoming programs.