The Bonafide Lyrics & Marketing, LLC

https://www.mpcliny.org

Case Study

Memorial Presbyterian Church

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Memorial Presbyterian Church

Memorial Presbyterian Church’s mission is to lead people into a growing relationship with Jesus Christ and with each other. Their strategy is to create environments where people are encouraged and equipped to pursue intimacy with God, loving community with insiders, and influential connection with outsiders

https://www.mpcliny.org

Branding

The Approach

We worked with the 100th Anniversary Committee to determine what needs to go into the journal and how it will be laid out. The journal will have ads, so we had to decide how the collection of ads will occur.


We also worked with the Deacons of Memorial Presbyterian Church to determine what kind of message the Deacons were trying to push out for their Feed My Sheep Food Pantry

Result

The Journal was designed and printed with a history of the church, gallery of pictures, letters from officials, and ads to be distributed out to members for their 100th anniversary.

Feed My Sheep flyers were designed and printed in large quantities for distribution throughout the neighboring community.

WEBSITE DESIGN

The Approach

Our marketing team met with the Pastor and communications team to develop a plan on how the website will be designed and managed. We also decided on a email subscription system that easily create emails and make it so it is able to be managed from multiple locations. The communications team also utilized the current MPC platform Simple Church to simplify giving, paying for events, and filling out forms.

Result

DESIGN: An new responsive website was designed that is mobile friendly and easily editable. All of the MPC Ministries can be found easily, and members can easily contact staff through email. There is also a place to showcase upcoming events, pay tithes, watch live services online, and download the app.

RESULTS: The new website created 2.5K new users; increase organic traffic by 1200%; and increased app usage by400%

Are You Ready To Work Together!

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