Our marketing team met with the CEO and decided to start off with a logo, business cards, masks, a capabilities statement, and promotional giveaways. A approach to designing these items were: Provide 3 logo mockup designs and explained the importance of certain colors in their specific industry; Presented a couple samples of business cards to determine what kind of business card Citadelle Consulting LLC was interested in; Explained the importance of a capabilities statement in the public sector detailing what services are provided and the specific NAICS/NIGP Codes; Compiled a break down of the best promotional items to disperse out to potential and current clients based on impact, price, and how it relates to their current brand.