The Bonafide Lyrics & Marketing, LLC

Case Studies

Citadelle Consulting LLC

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With Citadelle Consulting LLC, you can receive data-driven guidance on your most imperative business initiatives: fostering an inclusive culture that galvanizes its workforce. You can best motivate your most loyal employees by demonstrating how much you value their individual talents and experiences.

Branding

The Challenge

Citadelle Consulting LLC is a new business that wanted to jump start their marketing with establishing their branding. Through their consultation with us, we summarized who their target market was and the best way to be attractive to their markets.

The Approach

Our marketing team met with the CEO and decided to start off with a logo, business cards, masks, a capabilities statement, and promotional giveaways. A approach to designing these items were: Provide 3 logo mockup designs and explained the importance of certain colors in their specific industry; Presented a couple samples of business cards to determine what kind of business card Citadelle Consulting LLC was interested in; Explained the importance of a capabilities statement in the public sector detailing what services are provided and the specific NAICS/NIGP Codes; Compiled a break down of the best promotional items to disperse out to potential and current clients based  on impact, price, and how it relates to their current brand.

Result

LOGO: The Bonafide Lyrics & Marketing, LLC designed a logo that can be utilized on digital and print products that is both eye catching and unique

BUSINESS CARDS: Business Cards were designed and printed to be passed out during networking events and meeting with businesses

CAPABILITIES STATEMENT: An attractive capabilities statement was carefully created for distribution to non-profits and government agencies

PROMOTIONAL ITEMS: Interactive and branded promotional items such as masks, bottles, and hand sanitizers were designed and produced for potential and current clients.

Website Design

The Challenge

Citadelle LLC is a new business that wanted to jump start their marketing with a dynamic website. They needed a strong SEO and multiple pages to detail the many services that they offer.

The Approach

Our team worked with the Chief Executive Officer to determine the best flow for the website. The client wanted to display all of their services, a place where testimonials could be displayed, a gallery of workshop examples so potential businesses would have examples of what they can do, and connections to their social media. 

Result

DESIGN: We planned, created the framework, hosted, designed, and managed an innovative website with the following items:

  1. Individual pages for individual services.
  2. Testimonial pages for all of the video and text testimonials.
  3. About Us page explaining the mission and reasoning behind the name.
  4. Video gallery of workshop examples.
  5. Connections to their social media accounts.

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